Make each method recognisable
Choice M-Pesa and Airtel Money appear alongside the device.
Purpose Familiar provider identities connect each demonstration to a payment method the audience can recognise.
Cashless / Fintech / Product launch
Payments, made tangible.
Making HoneyCoin’s payment journeys clear through 3D product storytelling.
- Project
- Cashless
- Contribution
- Sole motion designer / Concept to delivery
- Tools
- Figma / Blender / After Effects
- Year
- 2025
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Finished project / Watch with soundOriginal project
Several ways to pay. One clear story.
HoneyCoin needed to demonstrate NFC, card, M-Pesa, Airtel Money and POS payment experiences for marketing, product presentations and events. The challenge was to make those journeys easy to follow while accurately representing how the products worked.
The goal: help customers, partners and event audiences understand the payment experience.
From concept to final delivery.
I was the sole motion designer, responsible for concept development, storyboarding, 3D scenes, device interactions, transaction animations and final outputs.
What I owned
Figma storyboards, Blender production, After Effects compositing, rendering and delivery.
Who I worked with
Esther Kamau, HoneyCoin’s Senior Product Manager, helped prepare the creative brief and reviewed the work with product feedback.
Understand the flow before animating it.
I worked with the product team to understand each payment flow before translating it into concepts and storyboards. That grounding mattered: these were demonstrations of real payment journeys.
How the production came together
Understand the payment experience develop concepts and storyboards in Figma create the device and payment scenes in Blender composite and finish in After Effects incorporate feedback and deliver event-ready assets.
The choices inside the film.
Three moments show how the visual treatment supports the product explanation.
Show the action
Choice Short prompts accompany the card and device interaction.
Purpose “Insert your card” and “Swipe to pay” connect the product feature to a concrete action.
Bring the benefits forward
Choice The film moves from product demonstrations to bold typography.
Purpose Messages about speed and automatic reconciliation give the audience clear benefits to take away.
Turn a payment feature into a visible action.
01 / Identify
The payment method
Give the viewer a recognisable provider or card.
02 / Demonstrate
The interaction
Show the device and the action together.
03 / Reinforce
The message
Use concise on-screen text to support the demonstration.
This gives the audience something concrete to follow, instead of asking them to interpret a list of payment capabilities.
Independent production. Close collaboration.
Esther reviewed the visual assets and provided feedback throughout development. I managed production and revisions, delivering within tight timelines ahead of upcoming demonstrations and events.
How product feedback supported the work
Because the animations represented real payment journeys, product accuracy was a key requirement. Working with the senior product manager connected the visual production to the way those payment experiences actually worked.
Built to be used beyond the timeline.
The finished animations were used in HoneyCoin’s product demonstrations, marketing activities and public events.
Project scope, responsibilities and deployment are supported by the project record and Esther’s reference. The client feedback is qualitative; no conversion or revenue uplift is claimed.